Channel Partner Strategies and Programs

PWR is a highly focused strategy and execution firm that specializes in helping clients get the most out of partner-based business models. This includes companies looking to:

• Recruit and manage third party Channel Partners selling and/or servicing their products.



• Provide marketing program assistance in order to optimize channel partner effectiveness.



• Market and sell more product through Strategic Partnerships that have complementary products and services.



• Maximize their ability to market, distribute and provide services as an independent business partner in conjunction with an OEM vendor.

Traditionally, many companies have understood the economies of scale and potential value of forming strategic partnerships and/or recruiting channel partners to help distribute and service their products. Unfortunately, it is often ineffective to apply traditional sales and marketing methodologies in order to realize the full potential of these channel based relationships. PWR is able to step back and provide valuable perspective and an unbiased view of a partner strategy. As an organization that has experience on both sides of the partner model, PWR brings a unique perspective to the table.